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Data protection at MTRIX


Thank you for your interest in our website. The protection of your personal data is very important to us. Below you will find information on how we handle the data collected through your use of our website. Your data is processed in accordance with applicable data protection laws.

Where links to other websites are provided, we have neither influence nor control over the linked content or the privacy policies of those sites. We recommend reviewing the privacy policies on the linked websites to determine whether and to what extent personal data is collected, processed, used, or made available to third parties.

Please let us know if you have any questions about our privacy policy!

Data controller as defined by data protection law

MTRIX GmbH

Stadtkoppel 23a

21337 Lüneburg

Phone: +49 4131 / 60 66 8 – 0

Email: info@mtrix.de


Contact Information for the Data Protection Officer

You can contact our Data Protection Officer at

PROLIANCE GmbH / www.datenschutzexperte.de

Datenschutzbeauftragter

Leopoldstr. 21

80802 München

datenschutzbeauftragter@datenschutzexperte.de

When contacting the Data Protection Officer, please specify the company to which your inquiry relates. Please refrain from including sensitive information, such as a copy of your ID, with your inquiry.


Definitions

Our Privacy Policy is designed to be simple and easy to understand for everyone. This Privacy Policy generally uses the official terms defined in the General Data Protection Regulation (GDPR). The official definitions are set forth in Article 4 of the GDPR. 

Purpose of the processing of your personal data; legal bases for processing

We process your personal data in the course of our business activities for the purposes listed below, in accordance with the respective legal bases specified.

1. To carry out pre-contractual measures resulting from a request you have made, the processing of your personal data is based on the consent you have provided in accordance with Article 6(1)(a) of the GDPR or on the basis of Article 6(1)(b) of the GDPR.

2. To safeguard our legitimate interest in responding to inquiries and in carrying out other measures resulting from a request you have made, the processing of your personal data is based on the consent you have provided pursuant to Article 6(1)(a) of the GDPR or on the basis of Article 6(1)(f) of the GDPR.

3. For the performance of a contract to which you are a party, the processing of your personal data is based on the consent you have provided pursuant to Article 6(1)(a) of the GDPR or on the basis of Article 6(1)(b) of the GDPR.

4. For the purpose of carrying out marketing activities, the processing of your personal data is based either on the consent you have provided pursuant to Article 6(1)(a) of the GDPR or on the basis of Article 6

5. To protect our legitimate interest in maintaining the proper operation of our website, in providing features that are as user-friendly as possible, and in analyzing the use of our website, your personal data is processed on the basis of Article 6(1)(f) of the GDPR.

6. To safeguard our legitimate interest in enforcing our rights and defending against claims directed against us, the processing of your personal data is based on Article 6(1)(f) of the GDPR.

Our systems are secured using state-of-the-art technical and organizational measures to protect your personal data from unauthorized access, alteration, or disclosure, as well as from loss and destruction.

You can find information regarding the processing of your personal data for the individual processing purposes in the relevant additional notes within this Privacy Policy.

Data Disclosure and Recipients

Your personal data will not be transferred to third parties, unless

  • we have explicitly indicated this in the description of the respective data processing,
  • you have given your explicit consent pursuant to Art. 6(1)(a) GDPR,
  • the transfer is necessary pursuant to Art. 6(1)(f) GDPR for the establishment, exercise, or defense of legal claims and there is no reason to assume that you have an overriding legitimate interest in the non-disclosure of your data,
  • in the case that there is a legal obligation for the disclosure pursuant to Art. 6(1)(c) GDPR, and
  • to the extent that this is necessary pursuant to Art. 6(1)(b) GDPR for the performance of contractual relationships with you.

In addition, we use external service providers to process our services, whom we have carefully selected, commissioned in writing, and with whom we have concluded data processing agreements in accordance with Article 28 of the GDPR where necessary. These providers are bound by our instructions and are regularly monitored by us. These include, among others, service providers for hosting, sending emails, and the maintenance and support of our IT systems, etc. The service providers will not disclose this data to third parties.

Data Security

In accordance with Article 32 of the GDPR, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk, taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons. This website uses SSL encryption for security reasons and to protect the transmission of confidential content.

Access to and Storage of Information on End Devices

By using our website, information (e.g., IP address) may be accessed or stored (e.g., cookies) on your end devices. Such access or storage may involve further processing of personal data within the meaning of the GDPR.

In cases where such access to or storage of information is absolutely necessary for the technically error-free provision of our services, this is carried out on the basis of Section 25(1) sentence 1, (2) no. 2 of the TTDSG.

In cases where such a process serves other purposes (e.g., the needs-based design of our website), it is carried out on the basis of Section 25(1) of the TTDSG only with your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time for the future

For more information about the processing of your personal data and the relevant legal basis in this context, please refer to the sections below regarding the specific processing activities on our website.

Webhosting

This website is hosted by an external service provider (host). The hosting of this website takes place in Hamburg, Germany. Personal data collected on this website is stored on the host’s servers. This may primarily include IP addresses, contact requests, metadata and communication data, website visits, and other data generated through the website.

We collect the listed data to ensure a smooth connection to the website and the technically error-free provision of our services. The processing of this data is absolutely necessary to make the website available to you. The legal basis for processing the data is our legitimate interest in the correct display and functionality of our website pursuant to Art. 6(1)(f) GDPR.

We have entered into a data processing agreement with the provider in accordance with the requirements of Art. 28 GDPR, in which we oblige the provider to protect our customers’ data and not to disclose it to third parties.

Server-Logfiles

When you visit our website, it is technically necessary for data to be transmitted from your web browser to our web server. The following data is recorded during an active connection for communication between your web browser and our web server:

  • Date and time of the request
  • Name of the requested file
  • Page from which the file was requested
  • Access status
  • Web browser and operating system used
  • (Full) IP address of the requesting computer
  • Amount of data transferred
We collect the listed data to ensure a smooth connection to the website and the technically error-free provision of our services. The processing of this data is absolutely necessary to make the website available to you. The log files are used to evaluate system security and stability as well as for administrative purposes. The legal basis for processing the data is our legitimate interest in the protection and functionality of our website pursuant to Art. 6(1)(f) GDPR.

For technical security reasons, in particular to defend against attempted attacks on our web server, we store this data temporarily. After no later than 28 days, the data is anonymized by truncating the IP address to the domain level, so that it is no longer possible to establish a connection to an individual user.

In addition, the data may be processed in anonymized form for statistical purposes. Under no circumstances will this data be stored together with other personal data belonging to the user, compared with other databases, or disclosed to third parties.

Scope of the Processing of Your Personal Data for Each Specific Purpose

Below, we provide detailed information about the processing of your personal data for the various purposes.

Your personal data will be deleted when it is no longer needed for processing for the respective processing purpose, unless we are permitted to continue processing the data for another processing purpose within the scope of legal requirements and in accordance with the information in this Privacy Policy.

1. Use of our website for informational purposes 

If you visit our website without providing us with any information, we process only the personal data that your browser transmits to our server. This includes the following data, which is technically necessary to display our website to you and to ensure its stability and security:

  • The page you visited
  • Date and time of the request
  • Amount of data transferred
  • Source or link from which you accessed the page
  • Browser you used
  • Operating system you used
  • Your IP address
Your personal data is processed on the basis of Article 6(1)(f) of the GDPR to safeguard our legitimate interest in maintaining the proper operation of our website.

Your personal data will be deleted after 6 months, unless it is still required to assert rights or enforce claims arising from actions taken against the proper operation of our website. In this case, the data will be deleted immediately upon completion of the relevant proceedings.

2. Processing of Inquiries 

If you contact us with an inquiry or a request, we will process the personal data and information/documents you provide. Regardless of how you submit your inquiry or concern to us, this may include:

  • Date and time of contact
  • Name
  • Contact information
  • Details of the inquiry/concern
  • Information/documents submitted
The processing of your personal data and the information/documents you have provided is carried out—depending on the nature of your inquiry or request—on the basis of the consent you have given pursuant to Article 6(1)(a) of the GDPR to respond to your inquiry, or on the basis of Article 6(1)(b) of the GDPR to take steps prior to entering into a contract, or on the basis of Article 6(1)(b) of the GDPR to fulfill a contract to which you are a party, or on the basis of Article 6(1)(f) of the GDPR to protect our legitimate interest in responding to your inquiry. 1(b) of the GDPR for the performance of a contract to which you are a party, or on the basis of Article 6(1)(f) of the GDPR to safeguard our legitimate interest in responding to inquiries/concerns and in carrying out other measures related to the processing of inquiries/concerns.

To the extent that we provide a contact form and you contact us via this contact form, by submitting your message you are giving consent with the following content, about which you will be separately informed in the contact form: “I consent to the processing of my email address and the other personal data I have provided for the purpose of responding to my message. I may revoke this consent at any time and without giving reasons, with effect for the future. The lawfulness of the processing carried out up to the time of revocation remains unaffected in the event of revocation.”

You may revoke your consent at any time, effective for the future, without providing a reason. To do so, simply notify the data controller; their contact information can be found in the section on the data controller. The lawfulness of the processing carried out prior to the revocation remains unaffected in the event of revocation.

To the extent necessary to process your inquiry or request, we will transfer your personal data to third parties in accordance with legal requirements. In cases where your personal data is transferred to third parties, the scope of the data transferred is limited to the minimum necessary.

Your personal data will be deleted once your inquiry or request has been resolved, unless we are permitted to continue processing the data for another processing purpose in accordance with legal requirements and the information provided in this Privacy Policy.

3. Performance of Contracts

If you provide us with personal data for the purpose of entering into a contract or in connection with the creation of a customer account, we will process the data you provide for the purpose of fulfilling the contract. This includes your customer data (e.g., your name and address) and the contract data (e.g., details regarding the products covered by the contract, as well as payment and delivery information).

The processing of your personal data is based on Article 6(1)(b) of the GDPR for the performance of a contract to which you are a party. 

To the extent necessary for the performance of the contract with you, we will transfer your personal data to third parties in accordance with legal requirements. This transfer is made to the service providers involved in the contract fulfillment process. These are the providers of the processing tools we use. They also include the companies commissioned to handle transportation. Furthermore, they include the payment service providers commissioned to handle payment matters.

If you use the payment service provider PayPal for the processing of payment transactions, we expressly point out that the PayPal Privacy Policy applies to all PayPal transactions: https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE

In cases where your personal data is transferred to third parties, the scope of the data transferred is limited to the minimum necessary.

Your personal data will be deleted after the expiration of the retention periods under tax and commercial law of 6 and 10 years, respectively, unless we are permitted to continue processing the data for another processing purpose within the framework of legal requirements and in accordance with the information in this Privacy Policy.

4. Advertising via newsletter

When you subscribe to our newsletter, we process the email address you provide—and, if you provide any additional personal data, that data as well—in order to send you information about our offerings via email. In this regard, providing your email address is the only mandatory requirement. If you voluntarily provide additional personal data, we may process this data to address you personally in the newsletter.

When you subscribe to our newsletter, you provide consent with the following content: “I agree to be informed via email about interesting offers and therefore consent to the processing of my email address and any other personal data I have provided for the purpose of sending the newsletter. I may revoke this consent at any time and without giving reasons, effective for the future. The lawfulness of the processing carried out prior to revocation remains unaffected in the event of revocation.”

Registration for our newsletter is carried out using the so-called double opt-in procedure. This means: After registering, you will first receive an email notifying you of your registration for the newsletter, along with a request to confirm your registration. Your confirmation of registration is required to document the necessary consent to the sending of the newsletter and to identify registrations made using third-party email addresses.

The processing of your personal data is based on the consent you have provided in accordance with Article 6(1)(a) of the GDPR.

You may withdraw your consent at any time, effective for the future, without providing a reason. To do so, simply notify the controller; you can find the controller’s contact information in the section on the controller. The lawfulness of the processing carried out prior to the withdrawal remains unaffected in the event of withdrawal.

If you withdraw your consent or unsubscribe from our newsletter, your email address and any other data transmitted will be deleted immediately, unless we are permitted to continue processing the data for another processing purpose within the scope of legal requirements and in accordance with the information in this Privacy Policy.

5. Cookies 

Our website uses so-called “cookies.” Cookies are small text files that are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your device until you delete them yourself or your web browser deletes them automatically.

Cookies serve various functions. Many cookies are technically necessary, as certain website features would not work without them (e.g., the shopping cart feature or language settings). Other cookies are used to analyze user behavior or display advertisements.

The processing of data through the use of strictly necessary cookies is based on a legitimate interest pursuant to Art. 6(1)(f) GDPR in the technically error-free provision of our services. For details on the processing purposes and legitimate interests, please refer to the explanations regarding the specific data processing activities.

The processing of personal data through the use of other cookies is based on consent pursuant to Article 6(1)(a) of the GDPR. Consent may be revoked at any time with future effect. To the extent that such cookies are used for analysis and optimization purposes, we will inform you separately about this within the scope of this Privacy Policy.

You can configure your browser so that

  • you are notified when cookies are set,
  • allow cookies only on a case-by-case basis,
  • disable cookies for specific cases or in general,
  • and enable the automatic deletion of cookies when you close your browser.

You can manage your cookie settings for each browser using the following links:

You can also manage cookies from many companies and features used for advertising on an individual basis. To do so, use the relevant user tools available at https://www.aboutads.info/choices/ or http://www.youronlinechoices.com/uk/your-ad-choices. 

Most browsers also offer a so-called “Do Not Track” feature. When this feature is enabled, the browser informs advertising networks, websites, and applications that you do not wish to be “tracked” for the purposes of behavioral advertising and similar activities.

Depending on your browser provider, you can find information and instructions on how to configure this feature at the following links:

In addition, you can prevent scripts from loading by default. “NoScript” allows JavaScript, Java, and other plug-ins to run only on trusted domains of your choice. For information and instructions on how to configure this feature, please contact your browser provider (e.g., for Mozilla Firefox, visit: https://addons.mozilla.org/de/firefox/addon/noscript/). 

Please note that disabling cookies may limit the functionality of our website.

Changing Cookie Settings

You can revoke or change your cookie settings at any time. To do so, please access the cookie settings again.

6. Use of Google Analytics 

We use Google Analytics, a web analytics service provided by Google Inc. (“Google”), on our website. The processing of your personal data is based on Article 6(1)(f) of the GDPR to safeguard our legitimate interest in analyzing the use of our website. Google Analytics uses so-called “cookies.” These are text files that are stored on your computer and enable an analysis of your use of our website. The information generated by the cookie regarding your use of our website is generally transmitted to a Google server in the United States and stored there. In this context, we would like to point out that Google Analytics on our website has been extended with the code “anonymizeIp.” This ensures anonymized collection of IP addresses (so-called IP masking), meaning that your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand to prevent personal identification. Only in exceptional cases is the full IP address transmitted to a Google server in the U.S. and truncated there. On our behalf, Google will use this information to evaluate your use of our website, to compile reports on website activity, and to provide other services related to website usage and internet usage.

You can prevent cookies from being stored by adjusting the settings in your browser software. Please refer to the help section of the browser you are using to find out how to make the necessary adjustments. However, please note that in this case, you may not be able to use all the features of our website to their full extent.

You can also prevent the collection of data generated by the cookie and related to your use of our website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link. The current link is https://tools.google.com/dlpage/gaoptout?hl=de 

Alternatively, you can prevent Google Analytics from collecting your data in the future by setting an opt-out cookie. You can set this cookie by clicking this link. Please note that the opt-out cookie only works in this browser and for this website. If you delete the cookies in your browser, you will need to click the link again. For more information on the terms of use between us and Google regarding data protection, please visit https://www.google.com/analytics/terms/de.html. For further information on Google’s data protection practices, please visit https://policies.google.com/?hl=de. Google is subject to the Privacy Shield Agreement and thereby ensures compliance with European data protection law: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

7. Hubspot 

We use the services of HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA, to analyze visitors to our website and to manage the data collected through this website with your consent. HubSpot uses cookies. The collected data is stored by HubSpot on its servers in the United States. HubSpot manages the stored data on our behalf and in accordance with our instructions, keeping it separate from other data sets. For more information, please visit https://legal.hubspot.com/privacy-policy.

8. Google Web Fonts 

This site uses so-called web fonts to ensure consistent font display. These fonts are provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Web Fonts allows us to use external fonts, known as Google Fonts. When you visit our website, the required Google Font is loaded by your web browser into your browser cache to display text and fonts correctly. This is necessary so that your browser can display our text with improved visual quality. If your browser does not support this feature, a standard font from your computer will be used for display. These web fonts are integrated via a server request, typically to a Google server in the United States. This transmits information to the server regarding which page of our website you have visited. Google also stores the IP address of the browser on the visitor’s device. We use Google Web Fonts for optimization purposes, in particular to improve your experience on our website and to make its design more user-friendly. This also constitutes our legitimate interest pursuant to Art. 6(1)(f) GDPR. Google has opted into the Privacy Shield agreement between the European Union and the United States and has obtained certification. As a result, Google is committed to complying with the standards and regulations of European data protection law.

For more information, please refer to the link below:  https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

For more information on data protection, please refer to Google’s Privacy Policy: http://www.google.de/intl/de/policies/privacy 

For more information about Google Web Fonts, please visit http://www.google.com/webfonts/ , https://developers.google.com/fonts/faq?hl=de-DE&csw=1 und https://www.google.com/fonts#AboutPlace:about. 

9. Google Ads (formerly Google Adwords) 

We use Google Ads Conversion to draw attention to our attractive offers on external websites through advertising (known as Google Ads). Based on the data from the advertising campaigns, we can determine how successful the individual advertising measures are. We do this to show you ads that are relevant to you, make our website more interesting for you, and ensure a fair calculation of advertising costs.

These ads are delivered by Google via so-called “ad servers.” To do this, we use ad server cookies, which allow us to measure certain performance metrics, such as ad impressions or user clicks. If you arrive at our website via a Google ad, Google Ads will store a cookie on your device.

These cookies typically expire after 30 days and are not intended to identify you personally. The following metrics are typically stored for this cookie: the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions), and opt-out information (an indicator that the user no longer wishes to be targeted). These cookies enable Google to recognize your web browser. If a user visits specific pages on an Ads customer’s website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to that page. Each Ads customer is assigned a different cookie. Cookies cannot therefore be tracked across the websites of Ads customers. We ourselves do not collect or process any personal data in connection with the aforementioned advertising measures. We are provided with statistical reports by Google only. Based on these reports, we can determine which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising materials; in particular, we cannot identify users based on this information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s server. We have no control over the scope and further use of the data collected by Google through the use of this tool and therefore inform you to the best of our knowledge: By integrating Ads Conversion, Google receives the information that you have accessed the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider may obtain and store your IP address.

We also use the remarketing feature within the Google Ads service. The remarketing feature allows us to show users of our website ads tailored to their interests on other websites within the Google Display Network (in Google Search, on YouTube, in so-called “Google Ads,” or on other websites). To do this, we analyze user interaction on our website—for example, which offers the user has shown interest in—so that we can display targeted ads to users on other sites even after they have visited our website. To this end, Google stores a number in the browsers of users who visit certain Google services or websites in the Google Display Network. This number, referred to as a “cookie,” is used to track these users’ visits. This number serves to uniquely identify a web browser on a specific device and not to identify a person; personal data is not stored.

You can prevent participation in this tracking process in various ways:

a) by adjusting your browser settings accordingly; in particular, disabling third-party cookies will prevent you from receiving ads from third-party providers;

b) by installing the plug-in provided by Google at the following link: https://www.google.com/settings/ads/plugin;

c) by disabling interest-based ads from providers participating in the “About Ads” self-regulatory campaign via the link http://www.aboutads.info/choices, although this setting will be deleted if you clear your cookies;

d) by permanently disabling this feature in your Firefox, Internet Explorer, or Google Chrome browsers via the link http://www.google.com/settings/ads/plugin,

e) by adjusting your cookie settings accordingly.

Please note that in this case, you may not be able to use all features of this service to their full extent. 

For more information about Google’s privacy practices, please visit: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at unter http://www.networkadvertising.org. 

Google has committed to the EU-US Privacy Shield,  https://www.privacyshield.gov/EU-US-Framework.

10. Google Tag Manager 

This website uses Google Tag Manager from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). This service allows website tags to be managed via a user interface. Google Tag Manager merely implements tags. This means that no cookies are used, and only the user’s IP address is transmitted to Google to establish a connection. Google Tag Manager triggers other tags, which in turn may collect data. However, Google Tag Manager does not access this data. If deactivation has been performed at the domain or cookie level, it remains in effect for all tracking tags, provided they are implemented using Google Tag Manager. We use Google Tag Manager based on your consent pursuant to Art. 6(1)(a) GDPR. Since the IP address is transferred to Google in the United States, additional safeguards are required to ensure the level of data protection provided by the GDPR. To ensure this, we have agreed on standard data protection clauses with the provider in accordance with Article 46(2)(c) of the GDPR. These clauses oblige the recipient of the data in the United States to process the data in accordance with the level of protection in Europe. In cases where this cannot be ensured even through this contractual extension, we strive to obtain additional arrangements and commitments from the recipient in the U.S.

11. Google Maps 

This site uses the Google Maps mapping service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. 

To use the features of Google Maps, it is necessary to store your IP address. This information is generally transmitted to a Google server in the United States and stored there. The provider of this site has no influence over this data transfer or the further processing of the data by Google.

The use of Google Maps is in the interest of presenting our online offerings in an appealing manner and making it easy to find the locations listed on our website. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR.

If you do not want Google to process data about you via our website, you can disable JavaScript in your browser settings. In this case, however, you will not be able to use the map service. 

For more information on the handling of user data, please refer to Google’s Privacy Policy: https://www.google.de/intl/de/policies/privacy/. 

12. YouTube 

This website contains at least one plugin from YouTube, a company owned by Google Inc. and headquartered in San Bruno, California, USA. As soon as you visit a page on this website that contains a YouTube video and start playing it, a connection is established with YouTube’s servers. This informs YouTube’s servers which specific page on this website has been visited. If you are logged in, your browsing activity will be associated with your personal profile. You can prevent this by logging out of YouTube beforehand. For more information on the collection and use of your data by YouTube, please refer to their privacy policy at www.youtube.com. For further information on data protection at “YouTube,” please refer to the provider’s privacy policy at: https://www.google.de/intl/de/policies/privacy/. 

This website uses YouTube's embedding feature to display and play videos from YouTube. We use the enhanced privacy mode, which, according to the provider, does not store user information until the video is played. As soon as playback of the embedded video begins, YouTube sets cookies to collect information about user behavior. According to YouTube, this information is used, among other things, to generate video statistics, improve the user experience, and prevent abusive behavior. Regardless of whether embedded videos are played, a connection to the Google network “DoubleClick” is established every time this website is accessed, which may trigger further data processing operations beyond our control.

13. Google Marketing Platform (formerly DoubleClick) 

This website uses DoubleClick from the Google Marketing Platform, a service provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (“Google”).

DoubleClick uses cookies to display ads that are relevant to you. In doing so, a pseudonymous identification number (ID) is assigned to your browser or device to track which ads have been displayed in your browser and which ads have been clicked. This helps improve campaign performance or, for example, prevents you from seeing the same ad multiple times. Additionally, Google uses cookie IDs to track so-called conversions related to ad requests. This occurs, for instance, when a user sees a Campaign Manager ad and later visits the advertiser’s website using the same browser and makes a purchase there. According to Google, the cookies do not contain any personal information. To the extent that you have given us your consent, the processing of the data is based on Art. 6(1)(a) GDPR.

Due to the technology used, your browser automatically establishes a direct connection to Google’s server. We have no control over the scope and further use of the data collected by Google through the use of this tool and therefore provide you with the following information to the best of our knowledge: By integrating DoubleClick, Google receives information that you have accessed the relevant section of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider may obtain and store your IP address.

Since personal data is transferred to the U.S., additional safeguards are required to ensure the level of data protection provided by the GDPR. To ensure this, Google uses standard data protection clauses in accordance with Art. 46(2)(c) of the GDPR. These clauses oblige the recipient of the data in the U.S. to process the data in accordance with the level of protection in Europe. In cases where this cannot be ensured even through this contractual extension, we strive to obtain additional regulations and commitments from the recipient in the U.S.

For more information about the Google Marketing Platform, visit https://marketingplatform.google.com/about/. For general information about Google's privacy practices, visit: https://www.google.de/intl/de/policies/privacy. 

14. Klick-Tipp

(1) In our online communications with you, we utilize the services of KLICK-TIPP LIMITED, 15 Cambridge Court, 210 Shepherd’s Bush Road, London W6 7NJ, United Kingdom. The representative of KLICK-TIPP LIMITED within the meaning of Article 27 of the GDPR is Waterton Knowledge Center WKC UG, Friedrichstr. 53a, 15537 Erkner, represented by Ulf Castelle, DSGVO-Vertreter@klicktipp.com. We obtain these services through a master agreement with Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim. Digistore24 is a reseller that procures products or services, such as Klick-Tipp, and sells them to buyers without significant further processing. We have additionally entered into a data processing agreement with Klick-Tipp itself pursuant to Article 28 of the GDPR. This ensures that we have full control over the personal data processed there and that Klick-Tipp implements our instructions accordingly.

(2) At Klick-Tipp, we store your contact information and, where applicable, process the data we collect via the online marketing tools described in more detail in this Privacy Policy. This is because these providers are fully integrated with Klick-Tipp via a secure interface. Therefore, it is possible that Klick-Tipp may become aware of this data; however, as mentioned above, Klick-Tipp has no independent right to use this data and is fully subject to our instructions.

(3) Furthermore, at Klick-Tipp, we have the option to link your personal data to so-called tags. Klick-Tipp distinguishes between two types of tags:

SmartTags: When a contact signs up via a registration form, they automatically receive a tag with the name of the relevant registration form. In addition, Klick-Tipp automatically sets the tags “Email received,” “Email opened,” “Email clicked,” and “Email viewed in browser.”

Manual tags: In addition to SmartTags, manual tags can be created. For example, you can assign contacts the tag “Customer” or—even more specifically—the tag “Purchased Product B.”

(4) For details about these and other features available on Klick-Tipp, please refer to the Klick-Tipp Manual.

(5) You can find Klick-Tipp’s Privacy Policy here.

(6) You can find Klick-Tipp’s Anti-Spam Policy here.

15. Enforcement of Our Rights and Defense Against Claims Directed Against Us 

Where necessary, we process your personal data to protect our legitimate interest in enforcing our rights and defending against claims directed against us. 
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In this case, the processing of your personal data is based on Article 6(1)(f) of the GDPR. 
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To the extent necessary to protect our legitimate interests, we will transfer your personal data to third parties in accordance with legal requirements. This transfer is made to the relevant debt collection service providers or our attorneys. 
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In cases where your personal data is transferred to third parties, the scope of the transferred data is limited to the minimum necessary.

Your personal data will be deleted once the proceedings have been concluded, but no sooner than after the expiration of the 6- and 10-year retention periods required under tax and commercial law, unless we are permitted to continue processing the data for another purpose in accordance with legal requirements and the information provided in this Privacy Policy.

External Links

Social media platforms are integrated into our website as links to the corresponding services. When you click on the embedded text or image link, you will be redirected to the respective provider’s website. User information is only transmitted to the respective provider after the redirection. For information on how your personal data is handled when using these websites, please refer to the respective privacy policies of the providers you use.

1. Social Media Presence

Below you will find information regarding the handling of your data collected through your use of our social media presence on social networks and platforms. Your data is processed in accordance with legal regulations.


1.1 Social Media Providers 

1.1.1 Data Controller 

If your personal data is processed by one of the providers listed below, that provider is the data controller within the meaning of the GDPR. To exercise your data subject rights, please note that the most effective way to do so is by contacting the respective providers. Only these providers have access to the data collected from you. If you still need assistance, please feel free to contact us at any time. We maintain online presences on the social media platforms of the following providers: 
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  • Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland
  • YouTube, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland 
  • LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
1.1.2 Data Protection Officer 

Information on how to contact the data protection officers of other social media providers can be found here: 

LinkedIn Ireland Unlimited Company: https://www.linkedin.com/help/linkedin/ask/TSO-DPO

YouTube: To contact YouTube’s Data Protection Officer, please contact Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

2. General Information on Social Media Platforms 

2.1 Data Controller 

The entity named at the beginning of this Privacy Policy is the data controller within the meaning of the GDPR, to the extent that we process data you have provided via one of the social media platforms. 

2.2 Our Data Protection Officer

If you have any concerns regarding data processing carried out by us as the controller, you can contact our Data Protection Officer using the contact details provided at the beginning of this Privacy Policy.

3. General Data Processing on Social Media Platforms 

3.1 Data Processing for Market Research and Advertising  

Generally, personal data is processed on the company’s website for market research and advertising purposes. To this end, a cookie is placed in your browser, which allows the respective provider to recognize you when you visit a website. The collected data can be used to create user profiles. These are used to display advertisements, both within and outside the platform, that are presumed to match your interests. Furthermore, data may also be stored in the user profiles regardless of the devices you use. This is typically the case if you are a member of the respective platforms and are logged in to them. 

3.2 Data Processing When You Contact Us  

We collect personal data when you contact us, for example, via the contact form or through a messaging service such as Meta/Facebook Messenger. The specific data collected depends on the information you provide and the contact details you share with us. We store this information for the purpose of processing your inquiry and in case of follow-up questions. We will not disclose the data to third parties under any circumstances without your consent. The legal basis for processing the data is our legitimate interest in responding to your inquiry pursuant to Art. 6(1)(f) GDPR, as well as, if applicable, Art. 6(1)(b) GDPR, if your inquiry is aimed at entering into a contract. Your data will be deleted after your inquiry has been fully processed, provided that no legal retention obligations prevent this. We consider the matter to be fully processed when the circumstances indicate that the relevant issue has been conclusively resolved.

3.3 Data Processing for Contract Fulfilment

If your contact via a social network or other platform is intended to conclude a contract with us for the delivery of goods or the provision of services, we process your data to fulfil the contract, to take steps prior to entering into a contract, or to provide the requested services. The legal basis for the processing of your data in this case is Article 6(1)(b) of the GDPR. Your data will be deleted when it is no longer necessary for the performance of the contract or when it is determined that the pre-contractual measures will not lead to the conclusion of a contract corresponding to the purpose of the contact. Please note, however, that even after the contract has been concluded, it may be necessary to store personal data of our contractual partners in order to comply with contractual or legal obligations. 

3.4 Data Processing Based on Consent

If you are asked by the respective platform providers for consent to processing for a specific purpose, the legal basis for the processing is Article 6(1)(a) and Article 7 of the GDPR. Consent that has been given may be revoked at any time with future effect. 

4. Data Transfer and Recipients

When you visit and use the platforms listed above, personal data may be transferred to the United States or other third countries outside the EU; therefore, additional safeguards are required in such cases to ensure a level of data protection consistent with the GDPR. For more information on whether and what appropriate safeguards the providers can demonstrate in this regard, please refer to the list below.

We have no influence over the processing of your personal data by the provider or how it is handled. We also have no information available regarding this. For further information, please review the privacy policy of the respective provider and, if necessary, use the opt-out or personalization options regarding data processing by the provider:

Twitter

YouTube/Google 

LinkedIn

Retention Period for Personal Data

The retention period for personal data is determined by the applicable statutory retention periods (e.g., under commercial and tax law). Once the respective period has expired, the corresponding data is routinely deleted. If data is required for the performance of a contract or for contract negotiations, or if we have a legitimate interest in further storage, the data will be deleted when it is no longer necessary for these purposes or when you have exercised your right of withdrawal or objection.

Your Rights

Below you will find information regarding the data subject rights granted to you by applicable data protection law vis-à-vis the controller with respect to the processing of your personal data:

The right, pursuant to Article 15 of the GDPR, to request information about your personal data that we process. In particular, you may request information regarding the purposes of processing, the categories of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned retention period, the existence of a right to rectification, erasure, restriction of processing, or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected by us, as well as information regarding the existence of automated decision-making, including profiling, and, where applicable, meaningful information regarding its details.

The right, pursuant to Art. 16 GDPR, to request the immediate rectification of inaccurate personal data or the completion of your personal data stored by us.

The right, pursuant to Article 17 of the GDPR, to request the erasure of your personal data stored by us, unless processing is necessary for the exercise of the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.

The right, pursuant to Article 18 of the GDPR, to request the restriction of the processing of your personal data if you contest the accuracy of the data, if the processing is unlawful but you oppose its erasure, and if we no longer need the data but you require it to assert, exercise, or defend legal claims, or you have objected to the processing pursuant to Article 21 of the GDPR.

The right, pursuant to Article 20 of the GDPR, to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format, or to request its transmission to another controller.

The right to lodge a complaint with a supervisory authority pursuant to Article 77 of the GDPR. As a rule, you may contact the supervisory authority of the federal state where our registered office is located, as indicated above, or, if applicable, the supervisory authority of your usual place of residence or workplace.

The right to withdraw consent pursuant to Article 7(3) of the GDPR: You have the right to withdraw your consent to the processing of your data at any time, with effect for the future. In the event of withdrawal, we will delete the relevant data without delay, unless further processing can be based on a legal basis that does not require consent. Withdrawal of consent does not affect the lawfulness of processing carried out on the basis of consent prior to withdrawal.

Right to Object

If we process your personal data on the basis of legitimate interests pursuant to Art. 6(1)(f) GDPR, you have the right under Art. 21 GDPR to object to the processing of your personal data, provided this is based on reasons arising from your particular situation. If the objection is directed against the processing of personal data for the purpose of direct marketing, you have a general right to object without the need to specify a particular situation.

If you wish to exercise your right of withdrawal or objection, simply send an email to info@mtrix.de


Legal Obligations

The provision of personal data for the purpose of deciding whether to enter into a contract, fulfilling a contract, or taking pre-contractual measures is voluntary. However, we can only make a decision in the context of contractual measures if you provide the personal data necessary for the conclusion of the contract, the performance of the contract, or pre-contractual measures.

Automated Decision-Making

Automated decision-making or profiling pursuant to Article 22 of the GDPR does not take place.

Information Regarding the Basis for Providing Your Personal Data

If you wish to enter into a contract with us or submit an inquiry to us, providing your personal data is necessary for the conclusion of the contract or the processing of your inquiry. You are not obligated to provide your personal data. However, failure to provide your personal data would mean that we cannot enter into a contract with you or process your inquiry.

Reservation of the Right to Make Changes

We reserve the right to amend or update this Privacy Policy as necessary, in accordance with applicable data protection regulations. This allows us to bring it into line with current legal requirements and to reflect changes to our services, such as the introduction of new services. The most recent version applies to your visit.

Date of this Privacy Policy: June 10, 2022